Frequently Asked Questions
The philosophy under which we work on IhrEINKAUF online, which guides us and the values which are important to us in our work for you and all consumers is to be found here
Fate allotted the owners, publishers and managers of the company a task, the accomplishment of which required their full attention and concentration and continues to do so, which is a further reason for publishing IhrEINKAUF as an online newspaper. A very personal and moving statement by editor-in-chief Sana Brauner can be read here.
Get the background knowledge. Take a look behind the scenes. This history is an experience; allow yourself to be transported into the world of the media and their machinations. Figures, dates, facts, fascinatingly presented like a bestseller To EINKAUF's history
An overview of previous research work in the market and opinion research sector and media analysis, everything worth knowing, background information and a detailed presentation of the development of the intensive preoccupation with media analysis from the beginnings of the first, purely quantitative studies (the first in 1968!) through first findings in the qualitative market research sector to INFO 2002 can be found mediaresearch
With the INFO 2003 we transferred all our existing knowledge and expertise researched to date to the VFOM (Verein zur Förderung objektiver Medienanalytik VFOM = Association for the Promotion of Objective Media Analysis) and withdrew from all active preoccupation with media analysis in the form of IhrEINKAUF, not least for reasons of credibility and actual objectivity, You will therefore find all new findings from more recent research work and further approaches to the efficient use of advertising material on Homepage of
Verein zur Förderung objektiver Medienanalytik
From a certain number of readers upwards, approximately 10,000 in number, we are considering performing online opinion surveys for the purpose of observing trends and future prognoses with the benefit of being able to perform them daily.
Not at the moment. The additional publication of timeless themes in print form at irregular intervals as required is, however, definitely planned. We can of course also make available print media for collaborations!
Of course. We would be pleased if you did. All information required is to be found clearly presented and ordered in topics on the “Advertising” tab "Advertising"
